Weekend Box-office: Whos on Top? Horton is! (LINK)
March 24th 2008 00:52
In its second release week, Dr. Seuss’s classic children’s book, now screen classic, ‘Horton Hears a Who’ remained #1 at the box-office this Easter weekend raking in US$25.1 million from 3,961 locations for a two week cume of $85.5 million
The Jim Carrey dubbed voice of Horton, the eccentric pachyderm who tries to save a colony of miniature people called the Whos continued to attract young families with kids. Pic also stars Steve Carell as the voice of the mayor of Whoville.
"People like the film and they can take the whole family," said Bert Livingston, senior VP of distribution at 20th Century Fox.
If only our world was as peaceful and sanguine as this movie.
In second place in its first week of release is Lionsgate’s ‘Meet the Browns’ written and directed by Tyler Perry. Taking in $20 million from 2,006 locations, the movie stars Angela Bassett as a single mother struggling to raise three children in Chicago.
Third place also in its first week of release goes to the Thai horror film re-make, ‘Shutter’, taking in a messily $10.7 million from 2,753 locations.
Own Wilson’s comeback film ‘Drillbit Taylor’ released by Paramount was released in 3,056 theaters but only saw a return of $10.2.
Apparently, the publlic believed the movie's tag line, "You Get What You Pay For" and stayed away. Studio execs claim the movie’s “modest sums were in line with the limited expectations.”
Year-to-date sales stand at $1.97 billion, up 1.3 percent. But ticket-price inflation accounted for the modest increase, since the number of tickets sold was down by almost 2 percent, according to box-office tracker, Media By Numbers.
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