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KC Hill
Craig Hill
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Oracle of DelphiWeekend box-office: Football jocks lose to prom queen
April 14th 2008 03:04
Poor George Clooney, he has no luck in the director’s chair. ‘Leatherheads’ in which he directed and starred fell to 5th place (from 2nd place last week) in this week’s box-office after only one week on the screens.
‘Leatherheads’ took in $6.2 million from 2,771 play dates bringing its two week cume to a messily $21.9 million.
Clooney’s football caper is even doing worse than the other two pics he helmed, ‘Confessions of a Dangerous Mind’ (2002) ($87,199 million after four weeks) and ‘Good Night and Good Luck’, (2005) ($421, 446 after 11 weeks).
To make matters worse, Clooney’s football studs lost to a prom queen.
TV director Nelson McCormick’s first feature ‘Prom Night’ opened this weekend with a $22.7 million take from 2,700 locations.
The horror thriller was helped along by Screen Gems marketing campaign in 120 theaters. A standee was set up at theaters which invited movie goers to step inside. The standees, designed as small mansions, invited moviegoers to step inside "for a night to die for." They were greeted by a screaming, flailing usher when patrons opened the doors.
Tweens and teens took videos of the squealing reactions, which quickly became a hit on You Tube.
"The stars aligned on this one," says Sony's distribution head Rory Bruer. "Frankly, given how horror movies have done lately, we would have been thrilled with a number in the high teens. You have to give credit to Screen Gems for coming up with a campaign that thought out of the box, no pun intended."
‘Prom Night’s B-list cast beat out Keanu Reeves’ cop thriller ‘Street Kings’, which opened with $12 million from 2,467 locations.
In third place was Sony/Columbia Pictures blackjack film ‘21’ with $11 million from 2,736 locations (three week cume $62.3 million), followed by the Jodie Foster film ‘Nim's Island’ with $9 million from 3,518 locations bringing its two week total to $25.3 million.
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